The Answer Sheet: university reputation


Posted at 11:30 AM ET, 10/15/2009

Trachtenberg: When a College’s Reputation Trumps Its Quality

How one values a college education is very different from how one places a monetary value on a college’s prestige, a topic that relies more on the recognition of the school’s brand than it does on the quality of its educational program (although the two are often closely entwined). Two examples: Schools that routinely play in the NCAA’s Final Four basketball tournament receive large numbers of undergraduate applications not always correlated to the standing of their academic programs.

By Valerie Strauss  |  11:30 AM ET, 10/15/2009 |  Permalink  |  Comments ( 0)
Categories:  Higher Education, Higher Education | Tags:  stephen joel trachtenberg, university reputation, value of college education