WorldViews: Advertising


Posted at 01:58 PM ET, 03/12/2012

‘Homeless Hotspots’ slammed at SXSW, but it’s not first attempt to pay homeless to market products

A company’s attempt to turn homeless people into 4G hot spots draws sharp reactions, but it’s hardly the first attempt to pay the homeless for marketing.

By Elizabeth Flock  |  01:58 PM ET, 03/12/2012 |  Permalink  |  Comments ( 0)
Tags:  National, Homeless Hotspots, SXSW, homeless advertising

Posted at 10:29 AM ET, 01/25/2012

Costa Concordia cruise’s American Express offer: ‘Immerse yourself’

Bad timing for American Express: A mail offer sent out to customers advertises the ill-fated Costa Concordia.

By John Kelly  |  10:29 AM ET, 01/25/2012 |  Permalink  |  Comments ( 0)
Tags:  World, Costa Concordia, American Express, Advertising