The Early Lead: commercials


Posted at 09:30 AM ET, 02/03/2014

The five funniest Super Bowl commercials (video)

Comic relief in the NFL championship game’s ads is highly subjective.

By Maura Judkis  |  09:30 AM ET, 02/03/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:18 AM ET, 02/03/2014

The five best Super Bowl commercial celebrity cameos (video)

Stephen Colbert, Jerry Seinfeld and other celebrity spokespeople grabbed our attention in the commercial breaks.

By Maura Judkis  |  09:18 AM ET, 02/03/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:59 AM ET, 02/03/2014

Six Super Bowl commercials that made us say “awwww” (video)

We weren’t crying, we were just chopping onions for guacamole.

By Maura Judkis  |  07:59 AM ET, 02/03/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 06:49 AM ET, 02/03/2014

The five best Super Bowl commercials

Commercials from RadioShack and Budweiser were among the night’s most popular. So was Tim Tebow.

By Maura Judkis  |  06:49 AM ET, 02/03/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 11:10 PM ET, 02/02/2014

RadioShack’s totally ’80s-flashback Super Bowl commercial

RadioShack makes fun of its own dated image in a Super Bowl commercial.

By Maura Judkis  |  11:10 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 10:31 PM ET, 02/02/2014

Cowboy kid lassoes Doritos in Super Bowl ad

Another fan-created commercial takes Doritos’ top prize.

By Maura Judkis  |  10:31 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:55 PM ET, 02/02/2014

GoDaddy’s beefed-up Super Bowl commercial

The company takes a turn away from its previously risque marketing strategy.

By Maura Judkis  |  09:55 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:51 PM ET, 02/02/2014

Budweiser’s puppy ad is Super Bowl’s sweetest story

America has been captivated by the beer commercial’s story of friendship.

By Maura Judkis  |  09:51 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:45 PM ET, 02/02/2014

SodaStream strikes out with Scarlett Johansson Super Bowl commercial

The ad has been overshadowed by a controversy between the soda-machine company and Oxfam.

By Maura Judkis  |  09:45 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:43 PM ET, 02/02/2014

Dannon Oikos reunites “Full House” castmates in its Super Bowl commercial

An iconic trio come together once again -- over some Greek yogurt.

By Maura Judkis  |  09:43 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:40 PM ET, 02/02/2014

Jaguar’s villianous Super Bowl commercial

Brits play the bad guys in this Super Bowl commercial.

By Maura Judkis  |  09:40 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:37 PM ET, 02/02/2014

Hyundai Elantra’s “nice” Super Bowl commercial

A “Big Bang Theory” star attempts to chat up a lady in his Hyundai in this Super Bowl commercial.

By Maura Judkis  |  09:37 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:35 PM ET, 02/02/2014

Butterfinger’s couples therapy Super Bowl commercial

Butterfinger takes a risk with its naughty ad.

By Maura Judkis  |  09:35 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:19 PM ET, 02/02/2014

Coke goes the distance in Super Bowl commercial

A young football player gets his big chance in this Super Bowl commercial.

By Maura Judkis  |  09:19 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:05 PM ET, 02/02/2014

Budweiser’s Super Bowl commercial: A hero’s homecoming

Lt. Chuck Nadd got the surprise of his life in Budweiser’s Super Bowl commercial.

By Maura Judkis  |  09:05 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 09:01 PM ET, 02/02/2014

Heinz Ketchup’s Super Bowl commercial hums happily

Families are happy to hit the bottom of their ketchup bottles in this cheerful Super Bowl ad.

By Maura Judkis  |  09:01 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 08:57 PM ET, 02/02/2014

Kia enters the Matrix in its Super Bowl commercial

Laurence Fishburne reprises his role as Morpheus from “The Matrix” in this commercial.

By Maura Judkis  |  08:57 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 08:52 PM ET, 02/02/2014

Chobani’s Super Bowl ad features a picky-eater bear

A bear ransacks a store in search of Chobani in this Super Bowl ad.

By Maura Judkis  |  08:52 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 08:49 PM ET, 02/02/2014

Axe pushes peace in Super Bowl commercial

Axe’s cinematic commercial is a departure from the company’s old advertising strategy.

By Maura Judkis  |  08:49 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 08:46 PM ET, 02/02/2014

Audi’s menacing mutt Super Bowl commercial

The ad uses a monstrous dog to encourage consumers not to compromise.

By Maura Judkis  |  08:46 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 08:45 PM ET, 02/02/2014

M&Ms Super Bowl commercial is lost in translation

The yellow M&M meets a mobster in this Super Bowl ad.

By Maura Judkis  |  08:45 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 08:36 PM ET, 02/02/2014

WeatherTech’s can-do Super Bowl ad

The company touts its made-in-America cred in its first Super Bowl commercial.

By Maura Judkis  |  08:36 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 08:13 PM ET, 02/02/2014

Toyota teams up with Muppets, Terry Crews for Super Bowl ad

The members of Electric Mayhem take Terry Crews on a ride he will never forget.

By Maura Judkis  |  08:13 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 08:08 PM ET, 02/02/2014

CarMax slow claps for the Super Bowl

A dramatic round of applause is the theme of this commercial.

By Maura Judkis  |  08:08 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 08:05 PM ET, 02/02/2014

David Beckham strips to his skivvies for H&M’s Super Bowl commercial

The soccer hunk knows how to capture America’s attention.

By Maura Judkis  |  08:05 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:55 PM ET, 02/02/2014

Stephen Colbert goes green in Super Bowl pistachio ad

The comedian is asked to put in a little more effort as a brand spokesperson.

By Maura Judkis  |  07:55 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:43 PM ET, 02/02/2014

Volkswagen spreads its wings in Super Bowl commercial

German engineers take flight in Volkswagen’s ad for the big game.

By Maura Judkis  |  07:43 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:38 PM ET, 02/02/2014

T-Mobile and Tebow are a perfect Super Bowl duo

The free agent espouses the virtues of a life without contracts.

By Maura Judkis  |  07:38 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:30 PM ET, 02/02/2014

Squarespace’s scary meme Super Bowl ad

The company explores the weirdest parts of the web in its Super Bowl commercial.

By Maura Judkis  |  07:30 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:28 PM ET, 02/02/2014

Cheerios Super Bowl commercial counts on family

The Super Bowl commercial is an update to a commercial from last year that attracted a lot of attention.

By Maura Judkis  |  07:28 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:25 PM ET, 02/02/2014

Hyundai’s Super Bowl ad is a tribute to dads

Dads may have a sixth sense for keeping their kids out of trouble. Hyundai’s ad says it has the same knack.

By Maura Judkis  |  07:25 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:22 PM ET, 02/02/2014

Beats Super Bowl commercial: Ellen DeGeneres, dancing bears

Ellen is a modern-day Goldilocks in this Super Bowl commercial.

By Maura Judkis  |  07:22 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:19 PM ET, 02/02/2014

Bud Light & Ian have a wild night in Super Bowl ad

The beer company gives one man a “Hangover“-like night.

By Maura Judkis  |  07:19 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:11 PM ET, 02/02/2014

TurboTax’s Super Bowl holiday

The Super Bowl is an unofficial holiday -- but only for some fans, the tax software company claims.

By Maura Judkis  |  07:11 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:06 PM ET, 02/02/2014

Chevy Silverado’s bovine romance Super Bowl ad

Chevy pokes fun at a typical car commercial theme.

By Maura Judkis  |  07:06 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 07:00 PM ET, 02/02/2014

Doritos’ time-traveling Super Bowl ad

Time-travel is fueled on Doritos in this winning commercial.

By Maura Judkis  |  07:00 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 06:50 PM ET, 02/02/2014

Ford’s epic Super Bowl commercial stars James Franco

The actor and a tiger star in an extra-long ad from Ford.

By Maura Judkis  |  06:50 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII

Posted at 06:13 PM ET, 02/02/2014

MetLife’s star-spangled Peanuts Super Bowl commercial

The Peanuts welcome viewers to the game with this simple but sweet commercial.

By Maura Judkis  |  06:13 PM ET, 02/02/2014 |  Permalink  |  Comments ( 0)
Tags:  commercials, Super Bowl XLVII