On Parenting: Marketing


Posted at 02:05 PM ET, 11/22/2011

PETA Thanksgiving billboards target children

Next to an image of a turkey’s body with a dog’s head is the blaring message: “Kids: If you wouldn’t eat your dog, why eat a turkey? Go Vegan.” Is it appropriate for PETA to gear their adult message to kids?

By Janice D’Arcy  |  02:05 PM ET, 11/22/2011 |  Permalink  |  Comments ( 0)
Tags:  vegetarianism, children and marketing

Posted at 07:00 AM ET, 10/05/2011

“Swagger Wagon,” “Younger Skin” top list of commercials targeting parents

Advertising executives considered Toyota’s “Swagger Wagon” and Olay’s “Younger Skin” two of the best commercials targeting parents.

By Janice D’Arcy  |  07:00 AM ET, 10/05/2011 |  Permalink  |  Comments ( 0)
Tags:  Marketing, media