On Parenting: Products


Posted at 07:00 AM ET, 06/25/2012

Sugar for breakfast? It’s what all the cool kids are eating.

Despite all the attention and research devoted to best practices in children’s health, some of the top foods companies make and market to children are still the least healthy.

By Janice D'Arcy  |  07:00 AM ET, 06/25/2012 |  Permalink  |  Comments ( 0)
Tags:  Childhood Obesity, Products

Posted at 01:42 PM ET, 06/14/2012

Bumbling dad vs. super dad: Advertisers try to find the right image

By Janice D'Arcy  |  01:42 PM ET, 06/14/2012 |  Permalink  |  Comments ( 0)
Tags:  Products

Posted at 02:02 PM ET, 03/12/2012

Huggies revamps ‘Dad Test’ campaign after complaints

Huggies will release a revamped ad that shows a group of confident fathers carrying their babies in carriers. The company caught heat for a campaign that featured an exasperated father wearing a suit.

By Janice D'Arcy  |  02:02 PM ET, 03/12/2012 |  Permalink  |  Comments ( 0)
Tags:  Products

Posted at 07:00 AM ET, 03/08/2012

Huggies makes a mess with its new ‘Dad Test’ campaign

At a time when dads are routinely on diaper duty and national surveys show they are taking on more childcare and child-rearing stress, the antiquated Huggies stereotype is inspiring protests

By Janice D'Arcy  |  07:00 AM ET, 03/08/2012 |  Permalink  |  Comments ( 0)
Tags:  Childcare, Marriage, Products

Posted at 07:00 AM ET, 03/06/2012

Maclaren files for bankruptcy and a stereotype goes down with it

The U.S. division of the company has filed for Chapter 7 bankruptcy

By Janice D'Arcy  |  07:00 AM ET, 03/06/2012 |  Permalink  |  Comments ( 0)
Tags:  Products, Recalls

Posted at 09:36 AM ET, 03/05/2012

Generation Collaboration: Consulting your kids on where to shop, what to buy

A new marketing study suggests parents include children in a wide range of purchasing decisions.

By Janice D'Arcy  |  09:36 AM ET, 03/05/2012 |  Permalink  |  Comments ( 0)
Tags:  Products