On Small Business: nfl referees


Posted at 01:55 PM ET, 09/25/2012

NFL referee debacle illustrates the importance of building a powerful business brand

When customers are irreversibly hooked on your product, bouts of adversity can appear awfully trivial.

By Kenneth Wisnefski  |  01:55 PM ET, 09/25/2012 |  Permalink  |  Comments ( 0)
Tags:  small business, business, nfl referees