The Fix: Mention Machine

Introducing the Twitter Political Index!

Twitter today unveiled its “Political Index”, an attempt to compare sentiment about President Obama and Mitt Romney to the overall mood of the massive micro-blogging universe.

The Twitter Political Index — or “Twindex” for short — is born of a longstanding desire within the company to take a 50,000-foot view of its huge stores of data in hopes of gleaning conclusions about the public sentiment toward the presidential campaign, according to Adam Sharp, the head of government, news & social innovation at Twitter.

“There has been a dramatic expansion of the sample size for doing research on this data,” Sharp said in an interview with the Fix. “We now have enough data to start forming real-time data for the election.”

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Obama same-sex marriage announcement: Politicians react on Twitter, Facebook

Many Democrats used social media to cheer President Obama’s decision to support same-sex marriage, while Republicans opponents have used their Twitter and Facebook accounts to denounce the move.

We rounded up reactions from both sides here:

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Rick Santorum’s Iowa surge. Charted.

Rick Santorum’s Iowa surge. Charted.

Evidence of former Pennsyvania senator Rick Santorum ’s surge in Iowa is everywhere — from packed events over the final few days to a media horde now following his every move.

Move from 10 feet to 10,000 feet — the Fix is nothing if not a high-riser — and the rapidity of Santorum’s rise is equally striking.

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