Twitter today unveiled its “Political Index”, an attempt to compare sentiment about President Obama and Mitt Romney to the overall mood of the massive micro-blogging universe.
The Twitter Political Index — or “Twindex” for short — is born of a longstanding desire within the company to take a 50,000-foot view of its huge stores of data in hopes of gleaning conclusions about the public sentiment toward the presidential campaign, according to Adam Sharp, the head of government, news & social innovation at Twitter.
“There has been a dramatic expansion of the sample size for doing research on this data,” Sharp said in an interview with the Fix. “We now have enough data to start forming real-time data for the election.”
Many Democrats used social media to cheer President Obama’s decision to support same-sex marriage, while Republicans opponents have used their Twitter and Facebook accounts to denounce the move.
We rounded up reactions from both sides here:
Evidence of former Pennsyvania senator Rick Santorum ’s surge in Iowa is everywhere — from packed events over the final few days to a media horde now following his every move.
Move from 10 feet to 10,000 feet — the Fix is nothing if not a high-riser — and the rapidity of Santorum’s rise is equally striking.