The Washington Post

London 2012 Olympics: High beer prices will force fans to shell out for refreshment at Games

From $8 beers to $5 hot dogs, overpriced concessions are nothing new to the American sports fan. One simply has to pay a visit to Nationals Park to witness a baseball game break out in the middle of a grossly expensive food court. High-priced refreshments are not limited to the States, however, as food prices at this year’s Olympic Games in London have come under scrutiny.

“The largest peace time catering operation in the world” is set to kick off with the opening ceremonies on July 27th. A 330ml bottle of Heineken will run fans £4.20 which averages out to £5.90 ($9.20) per pint. The average price of a 16oz pint of beer at a major league ballpark this season is $6.56.

London Organizing Committee of the Olympic Games chief executive Paul Deighton justified the high prices through comparison with other sporting events. “We believe that our prices are more than comparable to those found at other major sporting events which because of their temporary nature are often more expensive than the high street,” Deighton told the Telegraph.

Organizers say that a family of four should be able to eat and drink for under 40 pounds ($62). In addition to “top quality, tasty food that celebrates the best of Britain,” food from every continent will be available to go along with four on site McDonald’s.

A traditional British pie and mash, made with “farm assured Scotch Beef” will cost £8 ($12.50). It’s the same price for a plate of fish and chips. Carrot and cucumber sticks with red pesto hummus run £2.50 ($3.89) and stir-fried Singapore noodles will cost £8.50 ($13.20)

With the cheapest tickets to the preliminary rounds of even the most obscure events going for 20 pounds ($31.06), a family of four is already looking at $180 at the least for the full Olympic experience.


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