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Posted at 01:53 PM ET, 12/20/2012

Cuccinelli’s entry into ‘worst campaign e-mails of 2013’


It’s not even 2013 and already we have another contender for “worst fundraising e-mail of the campaign.” It comes from Ken Cuccinelli, whose campaign managed to send out an appeal that is both confusing and awful.

First, it landed in e-mail boxes as coming from George Allen. OK, fair enough. The headline, though, was odd: “My Campaign’s First Critical Fundraising Deadline is December 31st.”


Ken Cuccinelli. (Marvin Joseph - The Washington Post)
The late Allen campaign faces no such deadline. Still, intrigued, I opened the e-mail to find this disclaimer right at the top:

Please find a special message from one of our advertisers, Ken Cuccinelli for Gorvernor [sic]. Please note that the following message reflects the opinions and representations of our advertiser alone, and not necessarily the opinion or editorial positions of George Allen

Ken’s running for “Gorvernor”? And can I expect even more such “advertisers” to send me e-mail pitches under George Allen’s name in the future?

Here’s hoping the apology letter from the Cuccinelli campaign to George Allen doesn’t make the same blisteringly stupid blunders.

Never one to let the whiff of good copy pass unmentioned, the Richmond Times-Dispatch’s Jeff Schapiro tracked down Cuccinelli campaign political director Noah Wall, who, in the finest modern fashion, blamed the vendor:

“We rented George Allen’s e-mail list. Obviously there were a couple errors with how that e-mail was sent, making it confusing who the email was coming from.”

Thanks for clearing that up, Noah. But you don’t get off that easily. If there’s an error in the e-mail, it’s the campaign’s fault — and the blame can be placed directly at the feet of the person who signed off on the copy, the set-up and the delivery.

[Continue reading Norman Leahy’s post at Bearing Drift.]

Norman Leahy blogs at Bearing Drift. The Local Blog Network is a group of bloggers from around the D.C. region who have agreed to make regular contributions to All Opinions Are Local.

By Norman Leahy  |  01:53 PM ET, 12/20/2012

 
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