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Posted at 02:54 PM ET, 03/12/2013

How to brand bus rapid transit


The Washington region’s first bus rapid transit line will open in 2014, running from Crystal City to Alexandria. It will have a dedicated transitway, stations rather than stops and other amenities above and beyond any other bus line in the region. It will need a fresh brand; WMATA’s MetroExtra look won’t do, since MetroExtra is a much more limited service than BRT.

Thus, WMATA has proposed two potential names, and eight possible paint schemes.

All the paint schemes are vivid and colorful, which is a good thing. High-quality services should stand out, so a bright bus livery is appropriate.

My favorite is the blue arrowhead option. The forward-facing arrowheads impart speed, and the blue ties back to MetroExtra, relating WMATA’s 2 premium bus brands under a similar banner.

[Continue reading Dan Malouff’s post at BeyondDC.]

Dan Malouff is an Arlington County transportation planner who blogs independently at BeyondDC.com. The Local Blog Network is a group of bloggers from around the D.C. region who have agreed to make regular contributions to All Opinions Are Local.

By  |  02:54 PM ET, 03/12/2013

 
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