wpostServer: http://css.washingtonpost.com/wpost

The Post Most: Opinions

direct signup

Today’s Opinions poll

Should the United States fund the service program AmeriCorps? President Obama would increase its budget. Rep. Paul Ryan would eliminate federal funding for the program.

Review your answers and share

Join a Discussion

Weekly schedule, past shows

All Opinions Are Local
Posted at 02:54 PM ET, 03/12/2013

How to brand bus rapid transit

The Washington region’s first bus rapid transit line will open in 2014, running from Crystal City to Alexandria. It will have a dedicated transitway, stations rather than stops and other amenities above and beyond any other bus line in the region. It will need a fresh brand; WMATA’s MetroExtra look won’t do, since MetroExtra is a much more limited service than BRT.

Thus, WMATA has proposed two potential names, and eight possible paint schemes.

All the paint schemes are vivid and colorful, which is a good thing. High-quality services should stand out, so a bright bus livery is appropriate.

My favorite is the blue arrowhead option. The forward-facing arrowheads impart speed, and the blue ties back to MetroExtra, relating WMATA’s 2 premium bus brands under a similar banner.

[Continue reading Dan Malouff’s post at BeyondDC.]

Dan Malouff is an Arlington County transportation planner who blogs independently at BeyondDC.com. The Local Blog Network is a group of bloggers from around the D.C. region who have agreed to make regular contributions to All Opinions Are Local.

By  |  02:54 PM ET, 03/12/2013

Read what others are saying

    © 2011 The Washington Post Company