It was big news last week when Citibank offered up $41 million to brand New York’s nascent bike-sharing system. Not only will the sponsorship offer the new system much-needed operating cash, but it will also allow Citbank to paint the system’s 10,000 bikes blue for five years.
In January, our own iconic Capital Bikeshare bikes became focus of similar discussions — according to the Huffington Post, D.C. officials are floating a number of sponsorship, branding and advertising opportunities to help cover the costs associated with running the popular and ever-expanding bike-sharing network. (Next stations? Near the U.S. Capitol.)
That, of course, got us to thinking. Should it ever come to pass, who could step up to be a title sponsor for Capital Bikeshare?
[Continue reading Martin Austermuhle’s post at DCist.com.]