Most Read: Opinions

direct signup

Join a Discussion

Weekly schedule, past shows

All Opinions Are Local
Posted at 11:08 AM ET, 05/15/2012

Naming rights for Bikeshare?

It was big news last week when Citibank offered up $41 million to brand New York’s nascent bike-sharing system. Not only will the sponsorship offer the new system much-needed operating cash, but it will also allow Citbank to paint the system’s 10,000 bikes blue for five years.

In January, our own iconic Capital Bikeshare bikes became focus of similar discussions — according to the Huffington Post, D.C. officials are floating a number of sponsorship, branding and advertising opportunities to help cover the costs associated with running the popular and ever-expanding bike-sharing network. (Next stations? Near the U.S. Capitol.)

That, of course, got us to thinking. Should it ever come to pass, who could step up to be a title sponsor for Capital Bikeshare?

[Continue reading Martin Austermuhle’s post at]

Martin Austermuhle blogs at DCist . The Local Blog Network is a group of bloggers from around the D.C. region who have agreed to make regular contributions to All Opinions Are Local.

By  |  11:08 AM ET, 05/15/2012

Read what others are saying

    © 2011 The Washington Post Company