Amanda Erickson has a great article over at the Atlantic Cities about Washington’s efforts to get visitors to branch out from the typical tourist traps and explore the rest of the city.
On paper, this sounds great. There’s a compelling economic case to be made too — since tourists typically frequent the same attractions and restaurants, there are businesses that don’t directly benefit from tourists at all. So while the Hard Rock Cafe downtown probably gets 90 percent or more of its business from out-of-towners, there are some watering holes in the District’s neighborhoods that get almost none of their business that way. Talk about an untapped market.
Still, tourists often go to unfamiliar cities, and they feel intimidated. They want to stick to the tourist traps because that’s where they feel safe. So maybe marketing cities and neighborhoods directly to them isn’t the best idea. Erickson writes:
[Continue reading Rob Pitingolo’s post at Extraordinary Observations.]
Rob Pitingolo blogs at Extraordinary Observations. The Local Blog Network is a group of bloggers from around the D.C. region who have agreed to make regular contributions to All Opinions Are Local.