As Instagram’s staggering Thanksgiving Day traffic exemplified, we love snapping and sharing photos of our holiday food. Impressive turkey? Looks even better with an Inkwell filter.
Emily Dubner and her team at Baking for Good, an online bakery based in New York, noted this trend and turned it on its head. Customers can send Dubner filtered shots, which she turns into edible treats with soy ink and fondant-topped sugar cookies.
“We made a cinnamon dough to make them more “graham”-like, and we playfully call them Instagrahams,” Dubner says. “We had already been doing cookies with logos on them, so I combined the two ideas and started making cookies with images from my Instagram account.”
Customers can order boxes of a dozen that feature one to six photos, preferably cropped to a square size and filtered.
The orders make great presents for friends with a sweet tooth as well as hostess gifts for holiday parties or party favors, Dubner says, and a part of the sales will return to the community.
Fifteen percent of the net proceeds from each purchase are donated to a cause of the customer’s choice.
“At checkout, they choose from about 15 causes ranging from arts to education to health, and at the end of each month we choose one nonprofit in each category to receive our donations,” Dubner says. “Customers can nominate their favorite nonprofits to receive our donations.”
Have you baked photo-worthy holiday cookies this season? We want to see them. Upload your Instagram or smartphone pictures here. Or to be really meta, send us a shot of your snapshot cookies.