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Posted at 04:30 PM ET, 02/17/2012

Georgetown Cupcake opens in NYC with ‘Georgetown volume’

Familiar sign, foreign location: The SoHo branch of Georgetown Cupcake opened Saturday. (Tim Carman/The Washington Post)
If the sisters behind Georgetown Cupcake had any reservations about opening a shop in New York City — about a mile from the big bang of the cupcake craze — they need not have worried. Their opening day looked a lot like an average weekend in Georgetown. (See the photo after the jump.)

During the grand opening last Saturday, the line snaked down Mercer Street in SoHo, as fans and freeloaders alike waited for the chance to score a complimentary cupcake. (As co-owner Sophie LaMontagne noted, customers at the two Washington area shops could get in on the freebie action, too.)

Seems like old times: The line on opening day in Soho looked a lot like Georgetown Cupcake during the weekends in Washington. (Georgetown Cupcake)
“Saturday and Sunday were insane. We could barely keep up,” LaMontagne told me during a visit to the new NYC shop this week.

“We almost ran out, and we never run out,” Katherine Kallinis added. ”The line went down to Prince [Street], and we were freaking out.”

By the end of Day 1, the sisters estimate they sold more than 10,000 cupcakes.

“We’re getting Georgetown volume,” Kallinis said.

So, after a few days in business in Gotham, what’s the difference New York and Washington?

“There’s a lot of deliveries here,” Kallinis said. “We own an apartment here, and I realized that everyone uses FreshDirect to get groceries delivered.”

“In D.C., we get a lot of deliveries, too,” added LaMontagne. “Expectations for deliveries here are different. They usually expect . . . to have them delivered immediately.”

By  |  04:30 PM ET, 02/17/2012

Categories:  Comfort Food | Tags:  Tim Carman, Georgetown Cupcake

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