If you haven’t read it yet, click here and take a look at Ian Shapira’s story on farmers markets that exclude local coffee roasters. The upshot of the story is that markets, such as those run by FreshFarm Markets, reject roasters because their product is not grown or raised locally, which raises another point, as Shapira writes:
Who gets admitted and rejected also raises a more philosophical question hovering over farmers markets: Is a “local” product something grown and raised within a certain geographic area? Or can “local” mean something more expansive — a raw product from elsewhere transformed here in a significant way?
In other words, does a roaster — one trained to understand the wide world of coffee beans and their processing techniques, and how best to bring out the flavors of each different bean — add enough value to a product that it should be designated as “local”? We thought we’d put the question to you in our poll.