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Answer Sheet
Posted at 01:04 PM ET, 03/09/2012

School district’s Twitter account becomes source of embarrassment

Correction: A previous version said the account was hacked. Rather a follower who was a spammer attached inappropriate material.

Here’s a news release that a school district doesn’t want to ever send out — but New York’s Lake Placid Central School District did after it launched a Twitter account without proper security settings and the account acquired “inappropriate or offensive posting or photos.”

The Adirondak Daily Enterprise first reported the situation.

The release:

TOPIC: Lake Placid CSD “Twitter Issue”

The Lake Placid Central School District’s efforts to increase the use of social media as a way of increasing communication with the community hit a snag on Thursday, March 1st when according to Superintendent Randy Richards, his office was notified of inappropriate or offensive posting or photos on the school’s new Twitter account.

Richards’s stated that “we sincerely apologize for this, and assure the public that the content was not linked to anybody with a connection to the Lake Placid Central School District.”

Once he was notified, Richards stated that the Twitter account was immediately deactivated, and the issue examined by the district technology staff. It was determined that the inappropriate content was not posted on the district’s page but rather by some other Twitter account holders with inappropriate profile photos “following” the posts on the Lake Placid School’s Twitter account.

Privacy settings that need to be manually activated were not. Including a setting that requires the host of the page to individually accept “followers” to the page.

Without this setting turned on, anybody with a Twitter account would be able to “follow.” In the meantime, the district has suspended its Twitter initiative and reminds the public that the best source of information from the district remains the district website at either lpds-nyschoolloop.com or lakeplacidcsd.net or on the district’s Facebook page at http://www.facebook.com/pages/Lake-Placid-Central-School/386848035780

Contact: Dr. Randy C. Richards

Superintendent of Schools

50 Cummings Rd.

Lake Placid, NY 12946

(518) 523-2475 ext. 3002

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By  |  01:04 PM ET, 03/09/2012

 
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