AT&T’s lousy lessons for kids

No, ATT, more is not always better than less, and faster isn’t either, and neither is bigger — even if your ads to promote phones with 4G say so, in staged conversations with kids, no less.

It’s not that I’m not charmed by the kids, which I’m not. It’s the crass messages in these ads, in which an adult sits with a group of kids who are asked whether they think more is better or bigger is better or faster is better. Of course they do, Like the adorable little girl who says, “It’s better to be fast to not be bitten by a werewolf and then you’ll be turned into one and then you will have to stay in and then you will have to be shaved because you are too hot … ”

To wit:

Are you starting to agree with me yet? Here’s the video, where an adult asks a bunch of kids, “Who thinks more is better than less?”

Here’s more bad news: This series of ads has been on television for months, so AT&T must think they are working.

Valerie Strauss covers education and runs The Answer Sheet blog.

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Valerie Strauss · February 26, 2013