The problem with rote learning in one sentence

From Page 101 of  “Cognition: From Memory to Creativity,” by Robert S. Weisberg and Lauretta M. Reeves:

Rote repetition can result in some information being retained, although it is not  a particularly effective method of encoding information into memory.

Why, then, are so many kids forced to learn this way?

Valerie Strauss covers education and runs The Answer Sheet blog.
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