You’ve got to give it to Pearson: They do great product placement.
Who would expect an “American Girl” miniature backpack set for a doll to include a tiny math book with a cover that comes from a Common Core-aligned textbook line put out by the education publishing giant?
Yes, educator and blogger Chris Cerrone found that it is part of new product, for ages 8 and over: a school backpack set, complete with backpack with two side pockets, a notebook with lined paper and the mini enVision Math book. Oh, it also comes with fake pencils and water bottle.
“American Girl,” for those with no clue, is a wildly popular brand of products that centers on a collection of 18-inch dolls depicting girls ages 9 to 11, and includes books, clothing, accessories and a series of videos. “American Girl” stores can be found around the country.