Amazing product placement: ‘American Girl’ backpack comes with mini Pearson math book

People waited outside for the opening of a new  store in Virginia in 2011. (By Juana Arias for the Washington Post)
People waited outside for the opening of a new  store in Virginia in 2011. (By Juana Arias for the Washington Post)

You’ve got to give it to Pearson: They do great product placement.

Who would expect an “American Girl” miniature backpack set for a doll to include a tiny math book with a cover that comes from a Common Core-aligned textbook line put out by the education publishing giant?

Yes, educator and blogger Chris Cerrone found that  it is part of new product, for ages 8 and over: a school backpack set, complete with backpack with two side pockets, a notebook with lined paper and the mini  enVision Math book. Oh, it also comes with fake pencils and water bottle.

You can see it on the American Girl Web site here.

“American Girl,”  for those with no clue, is a wildly popular brand of products that centers on a collection of 18-inch dolls depicting girls ages 9 to 11, and includes books, clothing,  accessories and a series of videos. “American Girl” stores can be found around the country.

 

 

Valerie Strauss covers education and runs The Answer Sheet blog.
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Valerie Strauss | November 30, 2013