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Arts Post
Posted at 05:47 PM ET, 10/04/2011

Cultural Alliance reports success with two arts programs

David Mann, the chairman of the Cultural Alliance of Greater Washington, told his annual membership meeting Tuesday that two of its arts outreach programs are clicking with the public.

Unique visitors to CultureCapital, its online calendar of regional cultural events, increased by 12 percent in the last year.
PBS president and CEO Paula Kerger told the Cultural Alliance of Greater Washington that more arts programming is on its way, first with a Friday Fall Festival(Photo by Frederick M. Brown/Getty Images)

The information is better designed and organized, he said. “Membership advisory committees worked with staff and identified new comprehensive categories and subcategories to better define events and experiences to site visitors,” Mann announced at the meeting at the Corcoran Gallery of Art. He said CultureCapital received more than 1.2 million page views.

TICKETPLACE, another arts enterprise run by the Alliance has increased its online sales by a huge margin. The discount ticket service, Mann said, “now sells 84 percent of its tickets online.” That jump follows the pattern of other theater and performing arts offices that each year report increased online traffic.

The local art presenters are benefiting, he said. “TICKETPLACE returned $339,000 in ticket revenue to participating members over the past fiscal year,” Mann said.

In her keynote address to the group, PBS president Paula Kerger described how the network is boosting its arts programming by organizing a Fall Festival every Friday night, starting October 14.

By  |  05:47 PM ET, 10/04/2011

 
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