The company‘s main page says “Don’t Buy This Jacket.” displaying an image of their best-selling R2® Jacket, which is made with sustainable materials.
In a message beneath the jacket, the company reports that even though the jacket is made from recycled polyester, transportation and manufacturing still consume water and carbon dioxide, meaning the jacket produces two-thirds its weight in waste.
The message urges consumers to think of the environment and refrain from purchasing gifts. They are invited to take the Common Threads pledge to recycle, instead.
“Because Patagonia wants to be in business for a good long time — and leave a world inhabitable for our kids — we want to do the opposite of every other business today. We ask you to buy less and to reflect before you spend a dime on this jacket or anything else.”
It’s a message Occupy protesters would likely get behind. But it might be more convincing if Patagonia put its money where its mouth is. The Patagonia online store is open for retail, and you can still purchase an R2 Jacket for $149. As hard as the company has tried to discourage you from purchasing its products today, it looks like Patagonia didn’t want to miss out on a piece of the Cyber Monday pie.