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Posted at 01:10 PM ET, 10/19/2011

Doo-Ri Chung to design for Macy’s

Less than a week after she outfitted first lady Michelle Obama in a flowing one-strap purple gown for the state dinner with South Korea, Doo-Ri Chung announced that she’ll be bringing her upmarket style to malls across America through a deal with Macy’s.


President Obama and first lady Michelle Obama step out to the North Portico to welcome the arrival of President Lee Myung-bak and first lady Kim Yoon-ok to the Korean State Dinner. (Marvin Joseph)

Women’s Wear Daily reports that the young Korean-American designer, known for her use of jersey fabric and draping, will launch her Macy’s collaboration on Feb. 15, following in the footsteps of prior collaborators Giambattista Valli, Matthew Williamson, and Karl Lagerfeld. Items will be priced from $39-$159. The line will compete with the February mass-market debut of one of Chung’s peers: Jason Wu, who designed the first lady’s inauguration ball gown.

"My clothes have always been about making women feel elegant and modern, which is why I am so excited about this capsule collection," said Chung in a press release. "It truly embodies the confidence and creativity of the modern woman."

Chung spoke with Ned Martel last week about her design for the first lady’s dress.

“I wanted something with a little bit of an embellishment but it’s still very demure,” Chung explained. She did all the work without actually meeting the president’s wife, but worked carefully with her measurements. “We tried to keep it very close to the specs,” Chung said.
The First Lady has made a point of showcasing fashion upstarts and emperors alike, and Chung was enthused to be among them. “I love that she wears Isabel Toledo, Azzedine Alaia, Maria Cornejo,” she noted. “I love that she supports young designers.”

Chung won the Council of Fashion Designers of America/Vogue Fashion Fund Award, one of fashion’s top honors, in 2006. She was featured in the 2005 film “Seamless,” which followed young designers trying to make it in the fashion world. Chung’s business has grown from humble origins: “Seamless” showed her commuting into New York from her parents’ New Jersey dry-cleaning facility.

FLOTUS

GALLERY: See more photos of the first lady's state dinner style

By  |  01:10 PM ET, 10/19/2011

 
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