Duran Duran’s newest music video, “Girl Panic!” goes back to the ‘80s and ’90s, when glamazons ruled the runway and the best way to get attention for your music video was to cast a pretty model.
The band cast top supermodels Naomi Campbell, Helena Christensen, Cindy Crawford, and Eva Herzigova as members of Duran Duran, in a nine-minute music video directed by Jonas Akerlund, who directed Lady Gaga’s “Telephone” video. The models do interviews and photo shoots as Duran Duran, surrounded by decadence and couture.
See the video after the jump.
Duran Duran also brings us back to an era in which supermodels mattered. In recent years, many Americans would be hard-pressed to name a supermodel from this decade other than Gisele Bundchen. But in the ‘80s and ‘90s, the faces of Campbell, Crawford, Christie Brinkley, Linda Evangelista, Christy Turlington, Claudia Schiffer were nearly ubiquitous. Today’s models, such as Karlie Kloss, Agyness Deyn, Coco Rocha and Doutzen Kroes have name recognition in the industry, but not the “We don’t wake up for less than $10,000 a day” entitlement of their predecessors.
It wasn’t easy reuniting the supermodels for the video, the band said. Duran Duran frontman Simon LeBon told Sky News that Crawford was the first to say yes, but they feared Campbell, known for her attitude, would be difficult.
“Naomi was a little late arriving and as soon as she arrived she had to be taken away to her own room and we thought, hmmm, is this going to be one of those Naomi days?” said bassist John Taylor. “But I have to say she walked out there and she nailed it - and you just go ‘superstar’ - that is what she is.”
“Girl Panic” isn’t the first time that Duran Duran has cast models in its videos. “Notorious” starred Christy Turlington, and “A View to Kill” had an appearance from Grace Jones. But the casting of so many models in one video is a reference to one of the band’s contemporaries — George Michael, whose “Freedom ‘90” enlisted five supermodels to lip-synch to his song, in one of the most memorable music videos of its time.