Arts Post
Posted at 03:46 PM ET, 12/13/2011

“Nutcracker” generates dollars as well as joy

For years every chairman of the National Endowment for the Arts and every arts advocate, including celebrities like Alec Baldwin, have been preaching the economic impact of the arts. The country’s mayors have built development campaigns about the benefits of alively downtown with the arts at the core.
Snow King Jonathan Jordan and Snow Queen Maki Onuki are part of the Washington Ballet’s “The Nutcracker,” a jumping off point for profits for the company and local businesses. (Katherine Frey - THE WASHINGTON POST)

Our colleague Thomas Heath looked at “The Nutcracker” in his column “Value Added: The economics behind “The Nutcracker” are no fairy tale.”

The spin-off effects on the businesses near the Warner Theater where the Washington Ballet’s perennial production is playing might be surprising to some. Add in the cost of all those velvet dresses and patent leather shoes the younger members of the audience love to wear to their annual “Nutcracker” pilgrimage.

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