The bracelets, available with a donation of $5 or more, are not directly affiliated with Occupy, but are a means to a similar goal: Donations go to the Create Jobs for USA fund, which will provide capital grants to Community Development Financial Institutions. The CFDIs will then provide loans to small businesses, non-profits, and affordable housing, among other organizations, which will lead to job creation, the company says.
The “Indivisible” bracelet is now available at Starbucks — a chain that, due to its ubiquity, has become the go-to restroom for many of the Occupy protesters who live in parks. It is also a chain that has put small coffeeshops, the type of businesses that are eligible for these types of loans, out of business. Starbucks CEO Howard Schultz told Daily Finance that he has donated $5 million to the cause, and hopes that the bracelets will raise awareness that these loans are available.
Some fashion companies have been trying to cash in on the Occupy movement’s zeitgeist by using the word “Occupy” in their promotions. Apart Style encouraged customers to occupy their $99 leather bomber jackets, while Daily Candy’s e-mail blast recently encouraged readers to “occupy these clothes and accessories,” stating, “We are the 99 percent who can’t afford the labels we covet and refuse to settle for sample sales (well, mostly).“
The Guy Fawkes masks that some OWS protesters wear are also inspiring fashion accessories: One Etsy seller has created an Occupy Wall Street bandana, priced at $16.50. And one Gothamist blogger claims the image of Guy Fawkes is showing up in another surprising place: On a Starbucks holiday cup, where a nutcracker bears a resemblance to the masks.