Arts Post
Posted at 10:04 AM ET, 01/12/2012

Photoshop: The hot new beauty secret (video)

Throw out your anti-aging creams and retinols and take a sip from a new fountain of youth.

Jesse Rosten’s “Fotoshop by Adobé” brilliantly mocks overpromising beauty ads and magazines whose photo editing “tweaks” get so out of hand that a model ends up losing a hip or a clavicle.

Rosten wrote on his Web site that he made the spoof after watching a late-night infomercial for a beauty product where the “before” and “after” portraits appeared to have been Photoshopped.
(Jesse Rosten)

Last year, saw a flurry of Photoshop mishaps. Most recently, H&M was chastised for Photoshopping models’ heads onto “virtual mannequins,” and the National Advertising Division of the Council of Better Business Bureaus pressured CoverGirl to pull a mascara ad featuring Taylor Swift, because her eyelashes were so enhanced in post-production that the ad became misleading.

Rosten may have to figure out a new strategy if he wants to sell his magical elixir overseas, though: Countries such as the U.K. and Norway are considering making altered images come with warning labels.

By  |  10:04 AM ET, 01/12/2012

 
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