You laughed at the naked M&M, oohed and awwed at adorable Mr. Quiggly and enjoyed Matthew Broderick’s adult take on Ferris Bueller. Still, there are some commercials you probably missed during Sunday night’s Super Bowl. These ads ran in specific markets, so unless you were in Canada, Colorado and Washington — all at the same time — hunker down for some more ad watch. Thanks to a Will Ferrell guest appearance, a racial controversy and a debate about unions, even without national airtime, these ads are some of the big talkers of the night:
Former representative. Pete Hoekstra, “Now”
Hoekstra (R-Mich.) attacks Sen. Debbie Stabenow (D-Mich.) as “Debbie Spend-it-now,” with this ad that features a young Asian woman speaking accented English, gloating about the Chinese taking American jobs. “Thank you, Michigan Senator Debbie spend-it-now,” the woman says. “Debbie spend so much American money you borrow more and more from us. Your economy get very weak. Ours get very good. We take your jobs. Thank you, Debbie spend-it-now.” Racialicious said that the commercial is racist, using xenophobia as a primary tactic.
Budweiser, “Flash Fans”
This ad was created for the Canadian markets and features a heartwarming moment for two Ontario rec league hockey teams. Budweiser gives them a taste of the big leagues.
Center for Union Facts, “Repair Shop”
This ad supporting the Employee Rights Act (“To provide protections for workers with respect to their right to select or refrain from selecting representation by a labor organization”) ran in the Washington market. The anti-union ad, paid for by the Center for Union Facts, depicts mechanics who are angry that they did not get a chance to vote to join their union.
Old Milwaukee’s Will Ferrell ad
Will Ferrell is a huge draw for any brand, so it’s surprising that this Old Milwaukee ad only ran in North Platte, Neb., as reported by Deadspin. Ferrell spoofs the cliches of other beer commercials, walking through some amber waves of grain to triumphant music and cracking open a cold one, but he’s cut off before he can even make his speech. The ad is just one part of a series he shot for the brand.
FirstBank’s bathroom break
To demonstrate just how great they are at customer service, FirstBank decided to make a commercial that would give viewers a chance to go to the bathroom without worrying about missing a funny ad. The spot, which aired in Colorado, says, “At FirstBank, customer service is our priority. So if you’re a FirstBank customer worried about missing one of the exciting commercials, or the game time, now would be a great time to go to the bathroom.” It’s followed by a long pause, as the man sits on a couch, eating a chip. The ad might not be quite long enough for an actual bathroom break, but perhaps FirstBank customers were happy for the relief.