The Alexa Effect: Mulberry Is Best-Performing Fashion Retail Stock


PARIS, FRANCE - JULY 05: Alexa Chung attends the Chanel Haute Couture Fall/Winter 2011/2012 show as part of Paris Fashion Week. (Pascal Le Segretain/GETTY IMAGES)

Creative director Emma Hill named the leather schoolboy satchel with belt-buckle detailing after Alexa Chung, who wears the bag in various sizes. In 2009, she was photographed carrying a vintage men’s messenger briefcase as a handbag, which is said to be the inspiration for her namesake purse at Mulberry. The bag comes in various sizes and colors and carries a starting retail price of $900 for the smallest version.


(Stuart WilsonGETTY IMAGES/Mulberry Alexa Bag)

The Daily Mail reports that demand for the Alexa bag,which takes five hours to make by hand, has added 60 extra manufacturing jobs at the company’s factory in England in the past year. The paper estimates that 30 percent of the company’s profits can be attributed to the design.

The brand, founded by Roger Saul in 1971, was an ailing British leather goods company until Singaporean businesswoman Christina Ong took the brand over ten years ago, investing $10 million in the company.

Katherine Boyle reports on arts, museums and culture for the Style section.

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