The White House expanded its social media presence Monday morning, joining the digital bulletin board-style photo sharing web site, Pinterest. Though a little late to the pinning party — the site passed 10 million monthly users last February, according Tech Crunch — the timing aligns with the most shared content on the site.
“Holidays & Events” is one of the most popular pin categories based on stats from Repinly, a third-party directory that provides insights on pinners’ behavior. Food & Drink, DIY & Crafts and Home Decor also occupy the top spots.
The presidential residence initiated its Pinterest foray with a holiday-themed picture of the first dog, Bo, who also appeared on this year’s holiday card. The post invites fellow pinners to attend a White House Holiday Social on Monday, Dec. 17.
The Director of Online Engagement for the Office of Digital Strategy, Kori Schulman, wrote in a post on the White House Blog that the first full pinboards will roll out following the social.
The blog also asks for input on what users would like to see on future boards, and has elicited several comments from the nearly 7,000 users who are already following the account.
Here are a few early suggestions from the board’s comments section:
“I declare right now that I will be disappointed if the White House boards aren't at least 75% Bo. Love that pup!” — Kelly Stiver
“I'd love to see Pins that show historical, but everyday parts of the White House. Things that were used on a regular basis. Items that were specially designed for unique needs.” — Karen Lopez
“There should be an entire board of Michelle's wardrobe! As well as her tips and tricks to staying so fit!” — Ellie Shahin
“I would love to see pin boards about gardening I know Mrs. Obama is all about healthy eat & I would like to see updates & idea about how to garden.” — Selena Gonzalez
“I'd love to see some historical pictures on here of the WH and its former occupants.” — Shelley
“I would love to see more pictures of a "day in the life" kind of thing. It would be great to have special recipes, gardening tips, and photos of the White House.” — Laurie Eberts-Carson