Arts Post
Posted at 03:53 PM ET, 10/28/2011

TheatreWashington launches new Web site

TheatreWashington launched its shiny new Web site on Thursday.

The site offers a central location for all things D.C. theater, including a search function for theater productions based on price, age, location and genre and a complete theater directory. The organization plans to amp up the Helen Hayes Awards section in the near future and to expand the calendar of events.

“We’re not a news site,” explained Alli Houseworth, the director of communications and audience development for the nonprofit, which promotes and supports Washington professional theater. “We’re a site of a service organization. Our goal is to serve Washington area theaters, artists and audiences.”

A whopping 81 percent of the site’s visitors so far have come in through links on Facebook, a testament to the power of social media (or, more likely, a testament to how much time people spend on Facebook during the workday).

Almost 6,000 visitors have stopped by since the cyber ribbon-cutting just more than 24 hours ago. Almost 15 percent of the traffic came from the District. Both Virginia and Maryland were out-represented by New York and California, sources of the second- and third-highest numbers of visitors, and were trailed only slightly by Illinois, rounding out the top 5.

A feature by Howard Shalwitz, artistic director of the Woolly Mammoth Theatre Company, is the most viewed page so far: “Seven Reasons Why Theatre Makes our Lives Better”has been clicked on by almost 86 percent of the site’s total visitors. “Why Theatre Matters” will be a regular feature on the site, written by various contributors.

What are your thoughts on the new site? Let us know in the comments.

By  |  03:53 PM ET, 10/28/2011

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