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Posted at 06:15 PM ET, 04/03/2012

How has The Post’s Social Reader changed readership? Post Chairman Don Graham responds on Quora

Don Graham, chairman of The Washington Post Co., responded recently to a Quora question about The Post’s Social Reader. Quora allows users to pose questions to other users and tag their inquiries with topics related to interest areas.

Q:

Washington Post: How has the Washington Post's launch of their Social Reader on Facebook changed their readership?Is a substantial number of people reading more articles? If so, what demographic do they represent? What articles are they reading, etc?

A:

More than 21 million people have now downloaded Washington Post Social Reader.  More than three quarters of them are under 35, so it represents a substantial change in our demographics.  Readers are about 50-50 US/international and about 60% women.

You can view the question and Graham’s response on Quora.

More on Social Reader:

Washington Post Social Reader: Redirects explained

Social Reader: FAQ

By  |  06:15 PM ET, 04/03/2012

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