When Ben & Jerry’s announced it had created a flavor based on “Saturday Night Live’s” Schweddy Balls sketch, most chuckled at the slightly subversive name.
Not so amused is the group One Million Moms, a project of the American Family Association that is “fed up with the filth of many segments of our society, especially the entertainment media.”
While a spokesman for the sweet treat company said the flavor is “congruent with our values, in terms of having fun,” OMM is not having any of it. Not one little bit:
“The vulgar new flavor has turned something as innocent as ice cream into something repulsive. Not exactly what you want a child asking for at the supermarket.”
The group has also protested Chaz Bono and Carson Kressley’s participation on “Dancing With the Stars” and Rite Aid selling “v*br*tors, d*ld*s and other s*x toys” on its Web site. (Asterisks are courtesy of the group.)
The group also has a bone to pick with Ben & Jerry’s over its Hubby Hubby flavor, which celebrated Vermont’s and other state’s decision to legalize same sex marriage: “It seems that offending customers has become an annual tradition for Ben & Jerry's.”
The protest, though, will probably not change the name anytime soon. Liz Stewart, a spokeswoman for Ben & Jerry’s said, “We respect their opinion, but we don’t think we’re doing anything wrong.” She said the name is in line with the irreverence of the brand.
Plus, the ice cream has plenty of fans. It sold out within the first two days at the company’s downtown Burlington, VT store and a crowdsourced map has filled up on Google Maps to help other hungry ice cream hunters find the new flavor:
View #helpmefindschweddyballs in a larger map