Bronx Zoo Cobra’s Twitter feed a perfect New York City advertisement


While the zookeepers claim the snake was in the zoo enclosure all along, folks on Twitter know the adolescent Egyptian Cobra has been out on the town.

For the past four days, @BronxZoosCobra has tweeted the length and breadth of Manhattan, making those of us outside the city limits long for Herald Square. She dined on a Magnolia Bakery cupcake. She snapped a photograph of an immigrant on Ellis Island with an uncanny resemblance to Jon Favreau. She marveled at how tiny people looked from the top of the Empire State Building (“All the people look like little mice down there. Delicious little mice”). She even made it out to Yankee Stadium for opening day. From the snake’s eye view, the city looks good and tasty.

What could have been a public relations problem for the city — Don’t travel to New York! Deadly snake on the lose! — instead wound up being a tweeting advertisement hissing the praises of the Big Apple. Who wouldn’t want to be out and about with #snakeonthetown?

Everyone wanted a piece of the snake. More than 200,000 people have started following the snake’s Twitter feed. Bergdorf Goodman offered up purses. Hilton Hotels offered up a penthouse. “Sesame Street” asked it to stop by for a visit. Even Mayor Michael Bloomberg and President Obama looked for the snake in the Museum of Natural History.

Bloomberg ought to seriously consider nominating a new city brand ambassador. As the snake said in one of his opening tweets, “Apples and snakes have gone together since the beginning.”

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