In September, Cincinnati-based company Chiquita, producer of America’s beloved bananas, announced it was thinking about moving its global headquarters out of Cicinnati, citing how difficult international travel through the city had become.
Determined to stop Chiquita’s exodus, Cincinnati residents started a hashtag on Twitter, #NoCincyBananaSplit, to keep the global fruit and vegetable distributor around. Within days, Charlotte lovers had come up with their own rival hashtag, #Bananas4CLT, certain they could win the battle for Chiquita’s heart. Prolific tweeter and Chiquita CEO Fernando Aguirre encouraged the faceoff, and Charlotte restaurants soon joined in.
Today, Chiquita announced its decision: It would, as planned, move its headquarters to Charlotte. But Cincinnati didn’t go without a fight. Here is how the Twitter war went down: