Posted at 10:29 AM ET, 01/25/2012

Costa Concordia cruise’s American Express offer: ‘Immerse yourself’

Have you ever dropped a letter in the mailbox and then instantly wished you could get it back? I imagine that’s how American Express feels. Yesterday my letter carrier delivered a brochure from Amex inviting me to “immerse” myself in a “truly European experience” with a Mediterranean cruise vacation aboard the ... Costa Concordia.
A tantalizing offer. (John Kelly)

I think that might be a little too much immersion for me.

It actually isn’t the ill-fated Costa Concordia that’s pictured on the front of the brochure. It’s sister ship Costa Fascinosa. But inside I’m encouraged to book a seven-night western Mediterranean cruise on the Costa Concordia between Feb. 25 and Oct. 29. Prices start at $749 and I’m eligible to enjoy a $50 onboard credit. I think I might spend that on an aqualung.
The inside of the brochure. (John Kelly)

“When you choose Costa cruises,” the brochure explains, “you don’t just see Europe — you live it.”
The stricken cruise liner Costa Concordia. (Filippo Monteforte/AFP/Getty Images)

I called American Express and a representative explained that it takes between six and eight weeks from when a brochure is put into creative to when it reaches mailboxes, making it too late to pull the mailing. “Obviously that offer is not valid,” she said.

The cruise does sound nice, though. Passengers can relax in the dazzling casino, savor a gourmet spa menu, indulge in a Turkish steam bath or “just linger on a spacious teak sun deck and savor la dolce vita.”

Don’t linger too long, though. The lifeboats are waiting.

By  |  10:29 AM ET, 01/25/2012

Tags:  World, Costa Concordia, American Express, Advertising

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