Posted at 05:10 PM ET, 04/11/2011

Girls are ‘magic,’ boys get ‘power’: Advertising to children


According to commercials advertising toys for children, boys want to bash, battle, beat and brawl. Girls like the ballet, the beach, bling and butterflies. Taking more than 1,000 words from more than 60 commercials, author Crystal Smith came up with these word clouds. This is what the advertising world thinks little boys and little girls want:

Wordle: Words Used in Advertising for Girls' Toys Wordle: Words Used to Advertise Boys' Toys

(Via Achilles Effect and Liz.)

By  |  05:10 PM ET, 04/11/2011

Tags:  Daily Catch

 
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