Posted at 06:43 PM ET, 04/12/2012

Hillary Clinton: The Internet’s new queen of cool

The Internet is abuzz with Hillary Clinton this week.


Images from the “Texts from Hillary” blog. (Texts from Hillary)
It started with “Texts from Hillary,” a Tumblr depicting imagined text-message conversations between the secretary of state and various public figures. Then came her description of the mood in the Situation Room during the raid that took down Osama bin Laden. In the blogosphere, predictions began rolling in about whether she could run for president in 2016.

Clinton — at least on the Internet — has this week transformed herself from a seemingly icily aloof stateswoman to an icy cool one.

In large part, this metamorphosis stems from the glamorous black-and-white photo used on Texts from Hillary, which shows the secretary on a military plane coolly texting on her blackberry while sporting giant dark sunglasses.

In a piece titled State of cool?, the New York Times’ Maureen Dowd quotes author Raymond Chandler to describe Clinton in the photo: “as inconspicuous as a tarantula on a slice of angel food.”

MSNBC also emphasized the secretary’s new cool quotient this week. In an interview, Kelly Wallace of the women’s site iVillage says of Clinton’s transformation:

[Clinton] got a lot of criticism after that photo of the night of the Bin Laden raid — people saying ‘Oh, she looks emotional, right?’ ... and I think we cringe at that as women ... I think that what we are seeing now is that so many women really are so excited to see someone so powerful in this position.


Clinton in a scrunchie, as she meets Burmese politician Aung San Suu Kyi in Rangoon. (AFP/Getty Images)
A post this week on Cafemom , a Web site for mothers, writes in similarly glowing terms: “Hillary Clinton’s fashion faux pas make me want to like her more.”

And yes, Cafemom is talking about Clinton’s famous scrunchies.

If anything could be proof of Clinton’s new star power, it’s that she is also the model for a character on an upcoming TV show, “Political Animals.” In the plot, the Clinton character, who will be played by Sigourney Weaver, is described this way: “Even in the pantsuit she’s breathtaking. Brilliant and indefatigable.”

Clinton has been popular ever since she assumed the position of secretary.

Last March, a Gallup poll found that an incredible 66 percent of Americans had a favorable view of her as secretary of state. Her approval ratings have been consistently higher than President Obama’s. A Gallup poll last November found a third of Democrats hoped she would challenge Obama in 2012.

But this week, those approvals seem to have become something brighter, if not bigger.

Dowd writes that Hillary Clinton cemented her newly cool image when she sent in her own submission to Texts from Hillary, complete with Internet slang: “ROFL @ ur tumblr! g2g — scrunchie time. ttyl?”

“Hillary Clinton blows our minds,” wrote Jezebel, a gossip, culture and fashion site for women, of her submission. “Well played, Hillz.”

By  |  06:43 PM ET, 04/12/2012

Tags:  World, Hillary Clinton, Texts from Hillary

 
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