Ikea’s ‘Mänland’ playground for men: Sexist or not?

An IKEA store in Sydney has figured out an innovative way to keep husbands and boyfriends from complaining while their wives shop for furniture — Mänland.


Mänland (IMAGE VIA YOUTUBE.COM)

News Online’s TV anchor doesn’t help the already sexist implications of Mänland by asking the IKEA employee she’s interviewing who benefits more from Mänland— the wives who “have to drag their whinging husbands around,” or the guys who “finally get some reprieve from being dragged around” the shop.

Watch the video below:

(Via the Daily What.)

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