Posted at 02:46 PM ET, 05/24/2011

Kate Middleton crashes Reiss site by wearing dress

President Barack Obama and Michelle Obama meet Britain's Prince William and his wife Catherine at Buckingham Palace. (CHARLES DHARAPAK - AFP/GETTY IMAGES)
Apparently, royal wedding fever hasn’t totally subsided yet. Demand for the Reiss dress Catherine Middleton, the Duchess of Cambridge, wore when meeting President Obama and first lady Michelle Obama Tuesday has caused the fashion brand’s Web site to crash.

A Reiss spokesperson said that traffic to the site increased by over 300 percent when news broke that the duchess had worn their creation, which retails at $340. Anyone who attempts to visit the site and purchase the dress will find a message apologizing for the disruption. Middleton famously wore a cream-colored Reiss dress in one of the official royal engagement photos. The dress promptly sold out.

The site’s crashing drama was documented on Reiss’ Twitter.

The site’s outage was reported on Twitter at around 11 a.m. ET:

Due to unprecedented demand, Shola mania has crashed our website! We are endeavouring to bring the Reiss brand back to you ASAP!less than a minute ago via web Favorite Retweet Reply

There was hope that the site was back up a little after 1 p.m. ET.

Reiss is back in business! You can now access our website again, hooray!less than a minute ago via web Favorite Retweet Reply

But it seems they spoke too soon.

Oooops! Website has crashed again, you guys are obviously very determined to get your hands on this dress! Bear with us...less than a minute ago via web Favorite Retweet Reply

By  |  02:46 PM ET, 05/24/2011

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