Posted at 08:49 AM ET, 05/25/2011

Marmite banned in Denmark, Brits appalled


A squeezable jar of the “Love It or Hate It” Marmite spread. (Matt Dunham - AP)
The Danish government has outraged its British residents by banning Marmite, a spread made from yeast extract, because of the added vitamins and minerals it contains.

Danish officials say Marmite breaks food laws passed in 2004, according to CNN.

Marmite joins a long list of beloved foodstuffs banned in Denmark, including malted milk hot drink Horlick’s, Australian spread Vegemite, and milk flavoring product Ovaltine.

Marmite has always polarized its fans, with a powerful salty and savory taste that has led to the marketing slogan: “Love it or hate it.” But Brits in Denmark, who slather the sticky, dark brown paste on toast and see it as a comfort food while abroad, are no longer divided on the issue.

Many tweeted their unified horror about the ban, including a fake Queen of England Twitter account:

Denmark has banned Marmite. Seriously considering banning Denmark.less than a minute ago via web Favorite Retweet Reply

First the Rapture now the Marmite fatwa,what is left to believe in any more !less than a minute ago via web Favorite Retweet Reply

Even the British news site the Guardian stirred the pot:

Lego, bacon, Sandi Toksvig, the Killing - what should UK ban in retaliation for Danish Marmite ban? http://t.co/nomQF0cless than a minute ago via Tweet Button Favorite Retweet Reply

Paddington the bear falls squarely in the love Marmite camp:

By  |  08:49 AM ET, 05/25/2011

 
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