Remember Amy Winehouse by downloading the ground-breaking 'Back to Black' over at Zune: http://t.co/rWQb0CK?culture=en-gb
Microsoft UK has apologized for sending a tweet that seemingly encouraged people to remember the late Amy Winehouse by buying her record, “Back to Black,” for the Zune.
“Remember Amy Winehouse by downloading the ground-breaking ‘Back to Black’ over at Zune,” the tweet from Microsoft UK PR’s account read. The message was met with a backlash from Twitter users, who mostly found it in bad taste.
“Apologies to everyone if our earlier Amy Winehouse ‘download’ tweet seemed purely commercially motivated. Far from the case, we assure you,” a later tweet from the company read. “With Amy W’s passing, the world has lost a huge talent. Our thoughts are with Amy's family and friends at this very sad time.”
Apple and Amazon have both set up promotions for Winehouse’s music, leading her music sales to sky rocket, Faster Forward reported.