The Washington Post

Does Reporters Without Borders’ new ad miss mark?

In a new ad, Reporters Without Borders says, “Ban Journalist Hunting” (Image from Reporters Without Borders)

The nonprofit that advocates for freedom of the press has a new ad created by JWT Paris that displays a human head among other animals skins. Its tagline: Ban Journalist Hunting.

Reporters Without Borders made the ad to highlight the dangers faced by journalists around the globe, with 615 journalists killed since 2001. But a human head in a pink brocade room full of taxidermy? (Please also note the little stuffed chick on the side table.)

Three thoughts:

1. The ad comes across as being a plea for vegetarianism. It’s not a great ad when the wrong message comes through.

2. Are the countries in which journalists die really going to take this ad to heart? Pakistan, which killed the most journalists in both 2010 and 2011, has also failed to keep its creatures from disappearing at rapid rates due to hunting.

3. The man on the wall, looking very much of the part of a foreign correspondent, makes it seem as if foreign reporters are those most at risk of death in other countries. But numbers from the Committee to Protect Journalists show that 87 percent of reporters that have been killed since 1992 were local.

A request for comment from Reporters Without Borders was not immediately returned.

The post originally stated that 77 percent of reporters that have been killed since 1992 were local. The number is 87 percent. This version has been corrected.

(Via Anup.)


Success! Check your inbox for details. You might also like:

Please enter a valid email address

See all newsletters

Show Comments
Most Read


Success! Check your inbox for details.

See all newsletters

Your Three. Videos curated for you.
Play Videos
From clubfoot to climbing: Double amputee lives life of adventure
Learn to make traditional soup dumplings
In defense of dads
Play Videos
How to make head cheese
Perks of private flying
The rise and fall of baseball cards
Play Videos
Husband finds love, loss in baseball
New hurdles for a Maryland tradition
How to survive a shark attack
Play Videos
Portland's most important meal of the day
What you need to know about Legionnaires' disease
How to save and spend money at college