In the latest movie by popular online filmmakers Everynone, on a split screen, two glasses of water sit side by side filled to the exact same height with water. It takes a split second to realize: one is half full; one is half empty.
It’s the perfect play on images and just one a-ha moment in a crowd of many that shows how the filmmakers’s irreverent, charming humor have made them the darling of online short films. The group was formed by three friends three years ago. They travel around the country capturing beautiful images, and string them into a series to create visual wordplay poems.
Their latest film, “Symmetry,” went online Monday night in conjunction with a Radiolab podcast show, and it has gone instantly viral, racking up 78,000 views in three days.
I spoke to one of The Post’s videographers A.J. Chavar about what makes Everynone films have such an impact:
“Nothing in this video is groundbreaking or eye-opening on its own — in fact, you could really call the whole idea cliche,” Chavar wrote in an e-mail. “But that is what Everynone is best at — taking the the ordinary, the in-between moments and making them something more. What makes it so great is the exacting editing. You are given just enough time to think about the deeper meanings of each juxtaposition before you are ushered on to the next set.”
The film is set to a Sufjan Stevens song, upping its indie sensibility and Chavar recommends listening to it with headphones: “The audio for each diptych is purposely split to the left and right ears, and it makes a very strong impression on you that way, particularly the ending shot.”