UC Davis incident inspires Amazon customers to use review site as vehicle for protest

In the wake of Friday’s incident at UC Davis, in which Lt. John Pike was caught on film using pepper spray against peaceful protesters, an outcry is being heard in an unlikely place — on Amazon.


An Amazon reviewer left this photo as an image to be associated with the pepper spray product. (Image via Amazon)

A video editor at the Atlantic points out that the product had no reviews before this weekend. The first fake review, which appeared a day after the incident and has now been found “helpful” by 631 customers, is below:


(Image via Amazon)

“Amazon seems fully aware of the potential of its reviews to be used for comedy or social commentary,” Technology Review reported Tuesday,. pointing to Amazon’s Review Creation Guidelines. “Is it possible the most trenchant take on this entire catastrophe is going to appear not in a traditional news medium, or even a blog, but on Amazon.com? It seems it already has.”

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