Posted at 11:18 AM ET, 04/27/2011

White iPhone 4: The Holy Grail of hipness?


White iPhone4: Hip to be square? (Apple.com promotional photo)
From our earliest encounters with the caped avengers of our childhood our brains are hard-wired to recognize that darkness embodies the sleek and the mean, just as white symbolizes purity, cleanness or honesty — see also: complete and utter boredom.

Let’s get this out of the way now: White never symbolizes anything fun. Vanilla pudding, oatmeal ... virginity. (There’s a reason Prince didn’t call it “Little White Corvette.”)

Even so, for some reason, Apple’s attempts to make white symbolize elite geekdom have paid off: enthusiasts have been salivating over the white iPhone 4 — technology’s answer to the unicorn — for months.

Apple announced the white iPhone will be released Thursday, finally putting an end to 10-month-strong rumors about its packaging, production and very existence.

Look, I can’t begin to explain or understand the feeding frenzy around this phone and I’m not going to start here. In fact, this whole situation just makes me want to climb up on some shiny, bleached wood table at the nearest Apple store and yell, “moneyed hipsters, can’t you just buy a white case, or, better yet, a case with Steve Jobs frozen in fake carbonite?!”

But then I remember that Apple makes its legions of followers do weird things, and that’s entertaining for the rest of us. We’re talking about people who wait in line overnight for iPads and store openings and make awkward fan art. The more Darwinian among them only want to mate with other Mac fans. And remember the feeding frenzy unleashed around Gray Powell, the guy who lost an iPhone 4 prototype in a bar last year? Not saying Apple fans took care of it, but there has to be a reason I can’t find what he’s up to on Google.

This all brings me to my closing question: Are you planning to stand in line, wait overnight or possibly beat up a stranger for a white iPhone 4? If so, why do you want one? Or, conversely, are you simply over the hype? Tell us using #greatwhite in Twitter and we'll post your replies back here. In the meantime, take a look at this unboxing video from iSpazio. Is it the real deal?

All I'm saying, is that if I weren't poor I would have one #Greatwhiteless than a minute ago via TweetCaster Favorite Retweet Reply

@washingtonpost will not be buying #greatwhite (white iPhone) tomorrow or ever. I want iphone5.less than a minute ago via Osfoora for iPhone Favorite Retweet Reply

@washingtonpost no I think #greatwhite is ugly compared to the black variant the proximity sensor on top of the speaker is a dealbreakerless than a minute ago via Twitter for iPhone Favorite Retweet Reply

By  |  11:18 AM ET, 04/27/2011

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