Robert H. Smith School of Business
Capital Business
Posted at 11:01 AM ET, 04/20/2012

H&M taking two floors at Chevy Chase Pavilion

It’s official...H&M is coming to Chevy Chase Pavilion in Friendship Heights. The Swedish fast-fashion chain plans to occupy 21,704 square feet formerly held by furniture retailer Pottery Barn.

H&M has 200 stores in the U.S., and more than 2,500 nationwide. (George Frey - Bloomberg)
This morning’s announcement by Clarion Partner, owner of the mixed -use mall, hotel and office property, puts to rest months of speculation about who would take the two-floor space.

H&M, with 200 stores in 30 states, has gobbled up locations from coast to coast since entering the United States in 2000. Its brand of trendy, inexpensive apparel has traditionally attracted a cross section of shoppers. The retailer, founded in 1947, boasts more than 2,500 stores in 44 markets worldwide.

Landing H&M may prove to be a boon for Clarion Partners as the retailer’s two stores in Georgetown and the F Street corridor stay packed.

Chevy Chase Pavilion, located on the corner of Western and Wisconsin avenues, has struggled with vacancies as it sought to create an appealing merchant mix. Stein Mart and Pottery Barn both vacated the shopping mall in the past 13 months.

But a $32 million renovation now under way promises to turn around the floundering property. Work commenced in February on all new finishes, including the removal of the atrium canopy.

Bryan Voltaggio, of “Top Chef” fame and Volt restaurants, is bringing a new contemporary American restaurant called Range to the shopping center. It will seat about 275 guests within 14,000 square feet of space.

Next door to Range, the owners of W. Curtis Draper Tobacconist are opening a cigar bar and small plate eatery, The Civil Lounge. Renovations throughout the shopping complex is slated for completion by mid-September.

Mom-and-pop shops at the pavilion, including La Musa and Alpaca International, were displaced in order to reconfigure space to accommodate the new tenants.

By  |  11:01 AM ET, 04/20/2012

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