Robert H. Smith School of Business
The Motley Fool

Market Foolery Featured Podcasts

  • MarketFoolery: 12.16.2014
    Motley Fool Funds analysts Tim Hanson and Nate Weisshaar analyze Russia’s rising interest rate and falling ruble.  Plus, they share insights (and travel tips) from their recent trips to South Korea and Brazil.
  • MarketFoolery: 12.15.2014
    PetSmart goes private in the biggest LBO of 2014.  Plus we dip into the Fool Mailbag to discuss the price of oil and energy stocks to put on your watchlist.
  • MarketFoolery: 12.11.2014
    Lululemon athletica rises on surprising Q3 results. LendingClub soars on its first day of trading.  Staples and Office Depot rise on talks of a potential merger.  Plus we analyze which office supplies are overrated and underrated.
Capital Business
Posted at 06:46 PM ET, 05/09/2012

The company formerly known as Clearspring

McLean-based Clearspring will change its corporate moniker to AddThis, the company announced today, in an effort to focus its brand
McLean-based Clearspring will change its corporate moniker to AddThis, a name it will share with a Web widget. (Courtesy of AddThis)
around a Web widget of the same name that allows people to share Internet content on their social networks.

The AddThis widget — a constellation of tiny icons that connect to such social networks as Twitter, Facebook and Google+ — now sits on 14 million Web pages and reaches 1.3 billion people a month, the firm said. That’s about equal to the population of China.

But for the widget’s ubiquity, many people may not take conscious notice of it or realize that the company behind tracks every time its used to share information.

The company could soon gain more visibility. The name change coincides with the debut of several tools that allow Web sites to engage more directly with their visitors.

A trending tool, for example, shows which of the Web site’s content is being shared most frequently on social networks. Meanwhile, a welcome tool greets readers individually based on the social networks
An example of the AddThis widget, which now sits on 14 million Web pages. (Courtesy of AddThis)
they use most regularly.

These tools are powered by the reams of data that the company collects everytime a user shares a newspaper article or online video through its widget. Advertisers then pay to connect with those Web users whose interests best align with their products.

“When you look at the whole business AddThis really represents where we are, which is using big data to unlock the power of the social Web, but it also shows where we’re going with a set of new tools,” said co-founder and executive chairman Hooman Radfar.

The company has been called Clearspring since 2004 when the co-founders were graduate students at Carnegie Mellon University. They wrote down a series of keywords that could be used in a name, including “clear” and “spring,” and a classmate suggested they sounded good together.

“It was the name that we all thought was the best of the worst,” Radfar admits. “When we got to [the point of] incorporation, that was the one that stood out. When you’re picking a name, it’s always the hardest.

“For me personally there is a lot of emotion in the name change, but it’s very pragmatic,” he continued. “Our product has become bigger than our company and when you have something like that, you ride it.”

By  |  06:46 PM ET, 05/09/2012

 
Read what others are saying
     

    © 2011 The Washington Post Company