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Capital Business
Posted at 07:30 AM ET, 04/02/2013

The Roots come to Washington


(Courtesy of The Roots)
Call it a merger of interests.

The nonprofit D.C. Jazz Festival is partnering with Events D.C. and professional tennis team Washington Kastles to bring the Grammy-winning hip-hop band The Roots to Washington this summer.

The concert, to be held June 15 at the Kastles Stadium at the Wharf in Southwest D.C., is an attempt to drum up support for both the jazz festival and the tennis team. The Kastles stadium, which opened in 2011, has hosted a handful of concerts in the past, but event organizers say this is the venue’s most high-profile performance to date.

“We’re trying to broaden the appeal of the jazz festival,” Erik Moses, a managing director at Events D.C., said. “The Roots will bring in people who are already jazz fans and also those who aren’t.”

Sunny Sumter, executive director of D.C. Jazz Festival, would not say how much the organization is spending on The Roots’ concert, but said that it was “in the tens of thousands” of dollars.

“We’re trying to reach the broadest demographic possible,” Sumter said. “We just thought, they play such jazz-inspired music. Wouldn’t it be great if they came and brought their following to D.C.?”

Tickets, which will cost between $30 and $75, will go on sale next Monday.

By  |  07:30 AM ET, 04/02/2013

 
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