In case you missed it, in last Sunday's paper, the Washington Post ombudsman Andrew Alexander offered commentary on the Post's weather strategy: The Post's bid for the weather audience
Here's a short excerpt:
For decades, TV stations have built brand loyalty by promoting weather forecasters as personalities. Higher ratings translate to higher advertising rates. Now, The Post and area rivals are trying to do the same thing digitally.
Enter the Capital Weather Gang, a small group of professional meteorologists and amateur weather enthusiasts who provide most of the locally focused content for The Post's weather Web site.
See also this commentary on Alexander's piece from Jack Williams, who served as USA Today's weather editor for more than 20 years: Washington Post upgrades Web weather